acquisition Archives

Two men sit in modern chairs having a serious conversation on stage. The man on the left wears glasses and a brown jacket; the man on the right has short gray hair and wears a navy suit. Bold text over the image reads: "Is Apple About to Spend $30 Billion on Perplexity AI?"

Apple Could Buy This AI Startup for $30 Billion to Catch Up in AI & Save Siri

Apple is reportedly considering its boldest move yet in artificial intelligence: the acquisition of Perplexity AI, a fast-growing AI search startup recently valued at $14 billion. If successful, the deal could become Apple’s largest acquisition in history, far surpassing its $3 billion purchase of Beats in 2014. With Apple’s stock down nearly 20% year-to-date in 2025 […]