タグ: amazon

On May 13, 2026, Amazon retired the standalone Rufus chatbot and replaced it with Alexa for Shopping, a new agentic AI assistant built straight into the main Amazon search bar. Rufus had helped over 300 million customers in 2025 research and compare products, so this is not a quiet tweak. The separate Rufus chat window is gone, and its recommendations and product expertise now live inside a single, more capable assistant. If you opened the Amazon app recently and noticed Rufus missing, you did not lose anything. This guide explains exactly what happened to Rufus, what Alexa for Shopping can do, how to access it for free, and whether the […]

An AI shopping assistant is the reason you can now type “find me a warm waterproof jacket under $120 with good reviews” into a chat box and get a real shortlist back in seconds. In 2026 these tools moved from novelty to mainstream, with traffic to retail sites from generative AI up 693% over the 2025 holiday season according to Adobe Analytics, and the biggest one, Amazon’s Alexa for Shopping, already used by over 250 million people. This guide explains what an AI shopping assistant actually is, what it does, how it differs from the old chatbots stuck on store websites, and which ones you can use today. You will […]

Amazon is preparing fresh corporate cuts, with its People eXperience & Technology (PXT) HR group expected to be hit hardest—reports say up to 15% of PXT could go, and other orgs may see targeted reductions. Amazon hasn’t given official numbers or timing. The move lands as the company pours money into AI infrastructure and embeds automation deeper into back-office workflows. Treat Amazon as a signal rather than an outlier. Across tech in 2025, companies are trimming roles most exposed to automation while shifting spend to AI models, data centers, and tools. By late September, trackers show tens of thousands of tech job cuts this year—even as hiring stays hot for […]

The question hanging over Silicon Valley right now is one that makes investors nervous – are we living through another tech bubble? With AI companies burning through hundreds of billions in funding and Nvidia alone worth more than the entire GDP of Canada, the scale of investment feels weirdly familiar to anyone who lived through the dotcom crash of 2000. Data center buildouts to support AI are expected to cost $364 billion in 2025 – making the entire cloud revolution look small in comparison. Meanwhile, a recent MIT study dropped a bombshell: 95% of enterprise AI projects are delivering zero return on investment. That’s a lot of money chasing very […]

アマゾンは、Nova Foundation Modelsの発表と自動推論における画期的な進歩により、人工知能の展望において重要な動きを見せた。これらの開発は、業界標準を再定義するように設計された強力なツールとソリューションを提供し、アマゾンをAIエコシステムの主要プレーヤーとして位置づけています。Amazon Nova Foundation Modelsの紹介 Nova Foundation Modelsは、業界をリードする価格性能比で高性能AIソリューションを提供するというアマゾンのコミットメントを表しています。多様な用途に合わせた6つの異なるモデルにより、Novaは汎用および特化型AI機能の新たなベンチマークを設定します。アマゾンのNovaラインナップには、4つのコアモデルと2つの特化型モデルがあり、それぞれが特定のニーズやユースケースに合わせて調整されている：Nova Micro このテキストのみの [...]...

Amazon is making a big move in AI, pouring another $4 billion into Anthropic, the company behind the Claude AI models led by Dario and his sister, president Daniela Amodei. This raises Amazon’s total investment to $8 billion and locks Anthropic into a deeper partnership with Amazon Web Services (AWS). It’s not just about money—this deal ties Anthropic’s cutting-edge AI work directly to Amazon’s infrastructure, positioning the tech giant as a central player in the next wave of AI development. AWS Becomes Anthropic’s AI Hub Anthropic has chosen AWS as its primary cloud partner. That means all of its flagship AI models, including the popular Claude family, will be trained […]