タグ: apple

The new M5 MacBook Pro is here, and the biggest promises are all about AI. Apple is talking about new “Neural Accelerators” and massive speed boosts, but what does that actually mean for your daily work? It’s easy to get lost in the specs, especially when you just want to know if chatting with your PDFs or running image models locally will finally feel instant. This review cuts through the noise to focus on real-world, on-device AI Mac performance. Is the M5 the upgrade you’ve been waiting for to manage your local models, or can your current Mac keep up? And how does this new hardware change the way you […]

For over a decade, Siri has been Apple’s promise of an intelligent assistant that lives in your pocket. But in 2025, that promise feels closer to a punchline. While generative AI assistants like ChatGPT, Gemini, Claude, and even Bixby are showing real-world progress, Siri remains fundamentally the same as it was at its introduction in 2011. Apple promised a smarter, more conversational Siri — one that understands context, sees what’s on your screen, and can take actions across apps. Some groundwork arrived with Apple Intelligence in late 2024 and early 2025. But the major upgrades, especially the “smarter Siri” experience, have been repeatedly delayed — and internal feedback hasn’t been glowing. This […]

Have you ever found yourself struggling to read through a long article when you just need the key points, or wished you could quickly translate a foreign website without switching between multiple apps? Your iPhone can now handle these tasks and more through AI-powered shortcuts. Apple’s Shortcuts app has evolved to integrate with various AI services, turning your phone into a more intelligent assistant for everyday situations. There are simple shortcuts you can set up once and use anywhere on your device – whether you need to translate documents, get local travel information, or interact with ChatGPT in new ways. Each shortcut takes tasks that normally require multiple steps or […]

Apple is set to unveil its next-generation iPhone lineup in less than a week at the “Awe Dropping” event on September 9th, 2025, streaming live from Apple Park. This year’s keynote is expected to be all about AI—specifically, how Apple Intelligencefinally makes Siri useful, brings smarter camera features, and turns the iPhone into something that feels more like a personal assistant than ever before. Here’s a breakdown of what we know, what’s likely, and what could change the way you use your iPhone—all based on leaks, expert analysis, and hands-on rumors. When and Where to Watch Apple has officially confirmed the date for its fall keynote: September 9, 2025, at 10 a.m. PT. As usual, the event will be streamed on Apple’s […]

The question hanging over Silicon Valley right now is one that makes investors nervous – are we living through another tech bubble? With AI companies burning through hundreds of billions in funding and Nvidia alone worth more than the entire GDP of Canada, the scale of investment feels weirdly familiar to anyone who lived through the dotcom crash of 2000. Data center buildouts to support AI are expected to cost $364 billion in 2025 – making the entire cloud revolution look small in comparison. Meanwhile, a recent MIT study dropped a bombshell: 95% of enterprise AI projects are delivering zero return on investment. That’s a lot of money chasing very […]

Apple is reportedly considering its boldest move yet in artificial intelligence: the acquisition of Perplexity AI, a fast-growing AI search startup recently valued at $14 billion. If successful, the deal could become Apple’s largest acquisition in history, far surpassing its $3 billion purchase of Beats in 2014. With Apple’s stock down nearly 20% year-to-date in 2025 and criticism mounting over its sluggish AI rollout, this could mark a pivotal moment in Cupertino’s long-term strategy. According to Bloomberg, Apple’s head of M&A, Adrian Perica, and services chief Eddy Cue are leading internal discussions about a potential acquisition. While no formal offer has been made to Perplexity’s management, and talks remain preliminary, the move […]

In a breakthrough paper, Apple researchers reveal the uncomfortable truth about large reasoning models (LRMs): their internal “thought processes” might be nothing more than performative illusions. These are the very models that claim to think step-by-step like humans, thanks to techniques like chain-of-thought prompting, scratchpads, and tool-augmented reflection. And yet, behind the scenes, something far less intelligent is happening. Apple’s study shows that these models often talk the talk—but fail to walk the walk when the complexity of reasoning tasks crosses a certain threshold. The researchers built a suite of controlled, symbolic puzzles: Tower of Hanoi, River Crossing, Blocks World, and Checker Jumping. These aren’t just logic games—they’re diagnostics for […]

OpenAIはこれまでにない大きな動きを見せた。それはハードウェアだ。$6.5億ドルの全株式取引で、OpenAIは元アップルのデザインチーフ、ジョニー・アイブが設立した秘密主義のデザインスタートアップ、ioを買収する。目的は？新しいタイプのデバイスを作ること。電話のように見えず、スクリーンを持たず、あなたの注意を引くために争うこともなく、AIによってあなたの生活、仕事、思考を静かに支援するものです。これは単なる製品の賭けではない。これは、コンピューティングの未来がどのようなものかを定義しようとするOpenAIの試みであり、ジョニー・アイブがそのペンを握っているのだ。週末のアイデアから10億ドル企業へ 2年前、サム [...]...

Get ready for a seismic shift in the tech world! An Apple executive just casually predicted the demise of Google as we know it, suggesting AI search is not just coming – it’s here to make traditional search engines IRRELEVANT. If you thought Google was untouchable, think again. The AI revolution is knocking, and it might just kick Google off its throne. In a stunning courtroom revelation that sent shockwaves through Silicon Valley and wiped billions off Alphabet’s market cap, a top Apple executive has painted a stark future for Google Search. Eddy Cue, Apple’s senior vice president of Internet Software and Services, reportedly testified that he believes AI-powered search […]